Are you a small manufacturer relying on word-of-mouth to increase sales? Frustrated with poor sales and marketing performance? This 8-week do-it-yourself approach will enable you to understand and apply proven marketing strategies and systems needed to boost sales through a convenient online learning environment. In this program, students will progress through a series of recorded webinars, readings, and assignments addressing:
- Messaging – Why they should buy from you as opposed to others
- Market research – How you stand relative to competition and customer needs
- Communications – How you get the word out
- Salesforce optimization – How you increase quote and close rates
- Lead generation – How you draw customers to you
- Performance metrics – How you set goals and make improvements
Students will also receive:
- An 8-hour 1-on-1 workshop to optimize the company’s messaging
- Two 1-hour 1-on-1 coaching sessions with the instructors
- Plenty of communication and feedback throughout the program
- Up to 15 CEUs for professional continuing education
Program Cost: $2,200. Funds may be available to cover a portion of the cost. Contact us for additional information.