Roll Out Products that Sell Quicker

Sponsors:

7 x locations across SC ~ Sept. 18 - Nov. 3

The Profit 101 Workshop is a half day training simulation program that teaches a reliable system for accelerating profitable growth, more profitable products or services ( imports/ exports, government contracting, new industries) and how to reach more profitable customers and markets. This program also includes an interactive case study format that makes the teaching come to life. It is based on the research of 4000 ideas and 6000 innovations that were studied to discover what drives success.

You Will Learn:

  • Why it is important to know the difference between features and benefits
  • Why your product needs a real reason to believe
  • How to leverage diversity in your company’s product ideas
  • Why your product needs to offer clear and specific benefits
  • Why open innovation is the future for product development
  • The importance of numeric benefits in product marketing
  • Why your company should start behaving like a start up company
  • The secrets to success!

The Key Learning Concepts:

Three Laws of Marketing Physics:

  • Dramatic Difference
  • Overt Benefit Difference
  • Real Reason to Believe
Three Requirements for Capitalist Creativity:
  • Explore Stimulus
  • Leverage Diversity
  • Drive Out Fear
More Information:

Who It Can Help?
Any company that is looking to diversify or differentiate themselves from the competition in the pursuit of profitable growth will benefit from this workshop.

This Program Will Help Your Company:

  • Increase profitability of current customers
  • Leverage current capabilities to get new customers
  • Use development strategies to cut costs & time to market
Who Should Attend?

The program is created for the entire management team including CEO, President, COO, CRO, sales, marketing, R&D team, engineers and others.
About the Instructor:

The program will be taught by SCMEP’s Growth Service Manager, Chris Wayne. Chris offers over 20 years experience in product and process development in a variety of industries. He also has experience in Lean Product Development, product portfolio management, project management, innovation management, and enterprise development and is a certified Eureka! Winning Ways Coach, a Lean Six Sigma Green Belt, a licensed SC Professional Engineer, and a certified PDMA New Product Development Professional.

Click below for directions, course enrollment, and dates and times.
Or to register now: call (803) 252-6976 x6 or email btaylor@scmep.org
October 2009
Thu Oct 01
8:30am - 12:00pm
Piedmont Technical College, Greenwood - Room 102 or the Multi-Purpose Room
  directions
$35 per person  enroll
Tue Oct 06    8:30am - 12:00pm   Profit 101: Advanced Product Development Strategies   Lowcountry Graduate Center, North Charleston - Room 140   directions
$35 per person  enroll
Thu Oct 08    8:30am - 12:00pm   Profit 101: Advanced Product Development Strategies   Southeastern Institute of Manufacturing and Technology, Florence - Room 235   directions
$35 per person  enroll
Fri Oct 23    8:30am - 12:00pm   Profit 101: Advanced Product Development Strategies   BMW Zentrum Conference Center, Spartanburg - Conference Center   directions
$35 per person  enroll
November 2009
Tue Nov 03 8:30am - 12:00pm   Profit 101: Advanced Product Development Strategies   Aiken Technical College, Aiken - Room 803   directions
$35 per person  enroll
Tue Nov 10 8:00am - 12:00pm   Profit 101: Advanced Product Development Strategies   Tri-County Technical College - Industrial and Business Development Center - Pendleton Campus Room 126/127   directions
$20 per person  enroll




Contact Info:
   Bonnie Taylor
   817 Calhoun St.
   Columbia, SC 29201
   Office: (803) 252-6976 x6
   Fax: (803) 254-8512
   Email: btaylor@scmep.org

Register Now for a class coming to your area.