Only five percent of new products are actually successful in the marketplace. There are many reasons for this poor performance, but products that fail are lacking in three critical dimensions:
- Overt Benefit
- Real Reason to Believe
- Dramatic Difference
SCMEP helps to ensure that your new offering provides real customer value and is meaningfully unique. Our patented development process increases your odds of success to over 50 percent. No other growth methodology can match our record of success.