Market Diversification
If you are experiencing unprecedented price erosion, have too few customers or are being held captive by customers who exert too much power over you, then SCMEPs Market Diversification Program can provide a way out. Market Diversification involves finding new customers and markets for new products, services and capabilities. Companies need to diversify in order to adapt to changing market conditions. SCMEP’s Market Diversification Strategies will help you identify diversification ideas and zero in on your most profitable opportunities and develop the marketing messages required to generate response. Marketing messages are even more important when implementing market diversification strategies as significant resources are required to develop new products and enter new markets. Our Technology Scouting tool helps you find and implement that critical new technology you need, and our Technology-Driven Market Intelligence tool helps you find new markets to sell your new products, services and capabilities. SCMEP also offers the communications, lead generation, and sales organization tools required to diversify your business. To learn more about our product development program, be sure to check out our market penetration tools, portfolio and success stories or simply request a consultation.
Market Penetration
SCMEPs market penetration program is designed to help your company increase market share by selling more original products in your existing markets. Market penetration is designed to take advantage of "low hanging fruit." Products or services are typically at the early stages of the product life cycle.
SCMEP succeeds in market penetration programs because of its scientific implementation process. This process begins with a market planning session to identify areas where market share can be increased. The session identifies opportunities to conquest competitors, sell more to existing customers, pricing and bundling strategies, and creating new users from substitute products and much more. A critical step in the process is improving marketing messages. We focus on identifying the overt benefit, dramatic difference, and establishing a real reason to believe. SCMEP then helps gather market intelligence (competitors, prospects, etc.) and runs your new marketing messages through a proprietary software system to predict customer pull and set goals. Finally, we can help you acquire new customers with a targeted lead generation system that includes search engine optimization (SEO) techniques, direct mail, pay-per-click advertising, telemarketing, e-marketing and some basic CRM training to help your sales force become more efficient at creating new sales. To learn more about our product development program, be sure to check out our market penetration tools, portfolio and success stories or simply request a consultation.
New Product Development
Only 5% of new products are actually successful in the marketplace. While there are many reasons for this, most are lacking in three critical dimensions:
Overt Benefit
Real Reason to Believe
Dramatic Difference
SCMEP helps ensure your new product provides real customer value and is meaningfully unique. Our patented development process increases your odds of success to over 50%. No other growth methodology can match our record of success.
SCMEPs product development services are offered in three phases. With business start-ups, we typically begin with some additional scale-up planning.
- Concept: Lays the best possible foundation for your project with particular emphasis on proving feasibility, identifying customers and measuring customer appeal.
- Development: All activities related to product design, manufacturing preparation, marketing strategy and sales development.
- Launch: The activities that occur when your product is sold. Initial production and sales always reveal issues which must be addressed quickly. SCMEP helps you make necessary manufacturing, design or marketing changes even after your product is launched to ensure you stay on course for success.
Each of the above processes begins with both a comprehensive assessment of your readiness for growth, as well as ensuring that you have the right people, processes and strategies in place. For companies who need new ideas we offer a powerful idea generation workshop, which results in a profitable new product pipeline. After new ideas are produced or if you already have a product concept, we analyze product demand using our patented business simulation, which provides a reliable sales forecast and measure of customer pull. We then lead you to success throughout world-class product development and marketing services and coaching. To learn more about our product development program, be sure to check out our market penetration tools, portfolio and success stories or simply request a consultation.
Market Development - Acquire new customers in new markets
Gaining new customers in new markets with existing products typically involves marketing your product without any design modifications. Products are typically at the earlier stage of the product life cycle and are still generating cash as there are more costs involved with market development strategies than with market penetration. Most market expansion tactics focus on strategies to acquire new customers in new geographic markets, new industries, selling to the government, or through new channels including distributors, wholesalers, retailers or direct to the end-user or consumer. SCMEP and its partners offer unique marketing packages with proven expertise in all of the tactics necessary to develop new markets for manufacturers.
Some of the required tools may include market research, hiring new sales people, creating new marketing materials that leverage effective new marketing messages, presenting to wholesalers and distributors, and much more. Getting started with a market development program is easy. Begin with SCMEP’s Strategic Growth Acceleration program or select from our marketing tools. Our strategic partner, ECI - Find new markets, can help you kick off the process with comprehensive market research at an affordable price. Be sure to review our success stories and learn how we have helped other clients develop new markets.