Market Research and Planning

SCMEP offers the critical domestic and international primary and secondary market research your business needs to launch new products quicker, increase market penetration or expand into new markets. Our partners have facilities around the world to help offer a wide range of demographic studies. In addition, our business-forecasting model provides the best possible measure of your “customer pull” resulting from your marketing messages as well as highly accurate probability of success. Finally, we can survey your customers and provide customer satisfaction scores. SCMEP’s market research services have helped companies launch new products up to 30% quicker

Summary of market research services:

  • Online new product concept testing using virtual simulations
  • Focus Groups (Consumer and B2B)
  • Ethnographic studies
  • Qualitative studies
  • Quantitative studies
  • Quantitative studies
  • International Market Studies
  • Market Analysis and Secondary Research