Doug Hall, the creator of Eureka!® Winning Ways and founder and CEO of the Eureka!® Ranch, knows innovation. He spent ten years at Procter & Gamble, considered the premier marketing company in the world, rising through the Brand Management ranks to the position of Master Marketing Inventor. He established Eureka! Ranch in 1986 as an "invention & research think tank," creating and evaluating ideas for new products and services for corporate clients such as American Express, Ford, Nike and Walt Disney. Hall is the author of four best selling books and a popular speaker on sales, marketing, creativity and innovation. In 2006 he appeared as a judge on the first season of the ABC reality television series American Inventor, developed by the producers of American Idol. He’s been called “America’s #1 Idea Guru” and “America’s #1 New Product Idea Man.”
Contending that corporate innovation is dead in the U.S., Hall’s passion and the purpose of Eureka! Ranch is “to help companies accelerate profitable growth through REAL ideas that lead to REAL growth.” Believing that the dire need for ideas, growth and innovation isn’t limited just to Fortune 500 companies, Hall has entered into a relationship with NIST MEP to develop Eureka! Winning Ways - the only program of its kind that’s been customized and refined specifically for small and mid-size businesses.
How Eureka! Winning Ways Works
Delivered by a trained, certified SCMEP growth coach, Eureka! Winning Ways is part workshop, part leadership training program and part speed development system that helps you revolutionize your company’s approach to growth. The program provides methods for discovering and refining ideas, a measuring system that determines probability of idea success in the marketplace, and coaching to quickly develop your company’s growth pipeline.
Step One: Create...Idea Engineering
Customization for Your Unique Situation
A two hour meeting gathers insights.
An online survey measures your team’s “readiness to create & execute growth ideas.”
Your Team Works TOGETHER on Growth
in a one day session, your team simultaneously engineers your customer promise product AND product reality. Ideas are developed for:
- More effective sales messages
- New customers or markets
- New or improved products or services
Step Two: Select...Success Screening
Your Team Selects Ideas with Greatest Odds of Success
Merwyn research aligns your team on those growth ideas with the greatest chance of generating CUSTOMER PULL.
Diagnostics help you improve your odds of success
- Overt Benefit - helps drive customer interest
- Real Reason to Believe - increases sales closing rates
- Dramatic Difference - increases profitability
Step Three: Execute...Action Plan Coaching
Collective Brain Power Creates Action Plans
Your team works together to develop a step-by-step action plan for turning the top growth ideas into reality. Importantly, the process reduces risk while it also accelerates time to market.
30 Day Coaching Turns Ideas into REALITY
Weekly sessions with your SCMEP growth coach keep your project leaders on track, accelerating learning by applying rapid cycles of “fail fast - fail cheap- get smart” learning. The result is a 95%+ success rate discovering and developing ideas that you feel confident taking to market - to get you growing NOW.
Eureka! Winning Ways, a system of execution that reduces risk, cost and time to market, does for marketing and innovation what Lean and Six Sigma have done for Production and Quality.
Just as Lean “makes a direct payback,” so too does Eureka! Winning Ways.